Advertising on blogs can be a wise decision for local businesses, as long as they choose the blog well. The blog should have a large local following; be likely to appeal to the targeted audiences of the business; and have pages on several social media sites. A few options for advertising is helpful as well. Having the business mentioned in an article is a cost-effective way to reach a local customer base. If the article is about home security, for example, a business that sells cameras, locks, and home security systems can gain a lot of exposure quickly with a casual mention. A larger advertisement that includes complete contact information at the end of a relevant article may be the ideal option for a larger business that is established in the community.
Benefits to local businesses are increased exponentially, based on the focus of the blog. If the blog focuses on one or two topics, for example, the targeted audiences will be limited. That will decrease the exposure for the business. A blog that includes a multitude of topics, such as Makobi Scribe, will reach more targeted audiences, as well as people not usually found in the current customer base. The retailer of home security systems may capture the interest of a small business owner who wants to add more security components. A subscriber who is interested in technology articles may decide to check out some articles on traveling or home improvement ideas. That provides local advertisers the opportunity to be seen by people outside their typically marketing range.
Businesses that provide services benefit by directing people who have read related articles to their particular location to obtain those services. A doctor that specializes in skin treatments, for example, can raise revenues by placing an advertisement among an article regarding younger looking skin, protecting skin from the sun, or advanced techniques in non-invasive procedures. Users read the article because they may have wrinkles they do not want. They start to think of the condition of their skin, and call for an appointment or consultation, or go to the website of the practice to learn more. Reaching several targeted audiences at once; having business exposure on the blog as well as social media pages for one cost; and appealing to local customers are just a few of the benefits of advertising on popular blogs.